My name is Klaudia Malenovska. I’m nearly 30 years old. Eww. I grew up in Bratislava, Slovakia. Between the age of zero and five, I was a brat*. Between five and twenty-five I was still mostly an impudent child but with somewhat semi-average tennis skills that provided me with better opportunities than most of the post socialistic kids from Slovakia. At this stage in my life, I like to think of myself as a well-mannered, educated and enchanting woman in her late twenties who has her shit together. But where will that get either of us, really?

To answer your question, I played tennis for nearly 20 years. My highest WTA ranking was 575. I played tennis at the D1 University of Long Beach, California. Traveled the world during my tennis and non-tennis time. I finished my marketing degree at CSULB and my Master’s degree in digital business and innovations in Amsterdam, where I focused my final thesis on branding. Confusing right? I enjoy scooter rides and Mexican food, although not at the same time.

While I don’t think tennis is all that exists in the world , I cannot deny the fact that I have played tennis since I was 5 years old. That’s why I am passionate about life after sports or as you wish the transition topic that I preach so much about. My friend and I founded a company that helps athletes to transition from an athlete to a semi-normal human being. Yes, it is possible. Just call us.

I am also a psychology-driven branding strategist that helps brands to become less boring and help them to find themselves. Finally. And I do coach humans too. I recently finished my ICF (international coaching federation) certificate and I love to help people to find their goals and reach them. It’s great. So you could see that its all very interconnected and I could help most of you. But mostly I could help:

  • Business to defined their brands
  • Humans to find themselves
  • Athletes to find their new passions

When I was thinking about what to include in my blog I was sort of rejecting the idea of branding, coaching and athletes transition I thought that I should focus on something else, something important like fashion, Coachella, green smoothies or how to use coconut oil in 100 different ways. But then someone already did that. Too bad.

I realized that I have no choice, I must write about what I know the best. Also I am a self-proclaimed comedian so dont get too offended while working with me or reading my blog. It could get ugly. Also if your English is bad as your taste in good content, than try my Slovak site here.

* a child, especially an annoying, spoiled, or impolite child (usually used in contempt or irritation, (Thesaurus.com, 2016)


This website as my personal project and a creative outlet. I also consider it as a self-learning tool for HTML and CSS. All pictures are either taken by me or my friends, using VSCO filters in Lightroom CC, Photoshop CC and Illustrator CC, unless stated otherwise. All the logos, visuals and the website is designed by me using WordPress.com and Websupport.sk.